Marketing · Advertising · Market Research

Data-led strategy.
Creative impact.
Accountable media.

Adnnovate-BrandIntelligence helps brands understand the market, build sharper communications, execute campaigns and measure what matters.

Market ResearchMarketingAdvertising CreativeBrand ActivationsMedia Monitoring
Who We Are

Where insight meets market execution.

Adnnovate-BrandIntelligence is a marketing, advertising and market research agency that helps brands bring ideas to life in ways that are creative, relevant and commercially useful. Our work is grounded in market understanding, strong execution and continuous measurement.

We are not here to make noise for the sake of visibility. We help brands become more intentional, more measurable and more memorable — from research and strategy to media, activations, creative production and monitoring.

We set clear objectives for both digital and traditional marketing channels, deploy the right strategies, track performance and optimize campaigns so clients get stronger results from the platforms and media placements they invest in.

6Core capabilities working as one integrated growth engine
18+Brands served — from Visa and Pepsi to Airtel Zambia and Johnnie Walker
7Local languages for script and copy adaptation, incl. Bemba, Nyanja, French & Portuguese
2Regions covered through our partner network: Southern & East Africa
Core Services

Six capabilities. One integrated growth engine.

Each service can stand alone, but the real power comes when they work together.

🔍

Market Research

We turn consumer truth into usable market direction.

Understand who your customers are, what they value, how they behave and what influences purchase decisions.

  • Audience measurement & media consumption studies
  • Brand health, awareness & perception research
  • CATI, online surveys, CLT, mystery shopping & field research
  • Campaign evaluation & custom insight dashboards
🧭

Marketing

Plans that connect brand ambition to market action.

Structure, consistency and momentum — not activity for activity's sake, but relevance, engagement and commercial movement.

  • Brand & campaign strategy
  • Go-to-market planning & launch support
  • Customer engagement & conversion planning
  • Ongoing campaign review & optimization
📡

Advertising

The right message, in the right media, at the right moment.

Advertising strategy, media planning and buying across traditional and digital platforms — strong placements, less wasted exposure.

  • Media planning & buying: radio, TV, print, OOH & digital
  • Audience-led channel & station selection
  • Flighting, scheduling & budget allocation
  • Value-add negotiation & performance tracking
🎨

Creative

Ideas shaped into communication people notice and remember.

Concepts, designs, content and brand assets that make a strong first impression — clear, distinctive and fit for the market.

  • Campaign concepts, visual identity & design
  • Digital, social, print, OOH & event collateral
  • TV, radio & digital content production support
  • Copywriting, scripting & local language adaptation
🎪

Brand Activations

Experiences that move people from awareness to action.

Immersive experiences that shift perceptions, support sales, collect leads and amplify conversations on-ground and online.

  • Experiential marketing strategy & execution
  • Promoter sourcing, training & management
  • Roadshows, watch parties, launches & retail activations
  • Logistics, setup, reporting & ROI tracking
📊

Media Monitoring

Alert, accountable and ahead of the competition.

Know what's happening in the market, what competitors are doing and whether paid placements are delivering as planned.

  • Advert verification across radio, TV, print & digital
  • Editorial & social media monitoring
  • Share of voice & competitor tracking
  • Spot logs, spend estimates & performance reports
Competitive Intelligence

Eyes in the back.
Ears on the ground.

Competitive intelligence is not optional when media money is at stake. Wasted exposure is wasted investment — brands need to know where they are visible, what competitors are doing and how campaign activity is performing.

Our role is to provide timely information, market context and future-facing recommendations that help clients stay ahead. Monitoring, research and planning work together to sharpen decisions before, during and after every campaign.

Selected Work

Consider us your brand guardians.

From strategy and creative to media execution and monitoring — we watch over brand development and campaign performance.

Sports · Activations

FIFA Women's World Cup 2023

Creative development, marketing material production, activations, draw events and logistics around the FIFA Women's World Cup 2023 competition.

Visa
FMCG · Experiential

UEFA Champions League Watch Parties

Watch parties linked to the UEFA Champions League — turning product purchase into an immersive football experience.

Lay's Zambia
Betting · Events

UCL Showdown Activation

Large-format event execution: crowd engagement, brand visibility, registration support and sports-led entertainment driving betting brand momentum.

CastleBet
Launch · Influencer

ICON Lager Brand Launch

Influencer management, social conversation and launch excitement — recognizable personalities and campaign content built anticipation for a strong unveiling.

ICON Lager
Digital · Social

Digital Marketing & Content

Mobile-first creative assets, social media content and campaign materials that translate strategy into awareness, engagement and conversion.

Klapton Re.
Packaging · Creative

Packaging & Creative Campaigns

Package design and print support that made product presentation stronger and more sales-ready, plus creative concepts and social promotion designs.

Goldenlay · Big Soft Drinks
Working Method

From idea to impact.

A simple operating rhythm keeps campaigns disciplined and measurable.

01

Listen

Clarify business objectives, audience realities and brand challenges.

02

Diagnose

Use research, media intelligence and market context to identify the real opportunity.

03

Plan

Build strategy, message direction, media choices, budget allocation and timelines.

04

Create

Develop campaign assets, scripts, content, activations and production materials.

05

Deploy

Coordinate media buying, partners, promoters, logistics and campaign launch.

06

Measure

Monitor performance, verify delivery, report insights and optimize for improvement.

Values & Culture

The principles behind the work.

Our culture is practical: pursue excellence, think creatively, move with focus and measure performance.

Passion

We passionately pursue mastery so that our work earns client trust and preference.

Innovation

We look for the useful "aha" moments that help brands stand apart while still using channels people know.

Creativity

We craft communication that is relatable, culturally aware and strong enough to capture attention.

Performance

Visibility is not enough. We focus on engagement, influence, sales impact and ROI.

Experience

We combine market knowledge, execution experience and trusted relationships to serve unique client needs.

Client Experience

Who we have served.

Contact

Let's build work that performs.

Tell us about your brand, your market and your objective — we'll bring the insight, the creative and the media discipline.

📞 Phone+260 966 852 993 ✉️ Emailinfo@adnnovate.com
📍 Address01, Likaka Street, Salama Park, Lusaka, Zambia 10101
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Adnnovate-BrandIntelligence

Market Research | Marketing | Advertising | Creative | Brand Activations | Media Monitoring

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